Fundamental Attribution Error free essay sample

The human instinct is a fascinating liable to contemplate, every individual has their own particular manner of seeing things in their own viewpoint or methods of convincing others, so as to comprehend their own life’s. Major attribution blunder being one significant idea, this clarifies a people conduct, how an individual can disparage conditions yet overestimate ones qualities. For instance if a man didn’t keep the door open for lady when strolling into a store, the lady behind him may reason that man doesn’t have habits or is uncivil. That lady intruded on the circumstance in her viewpoint without considering situational factors, for example, he may have been running late or he didn’t notice someone else behind him. Individuals will judge principally on their involvement in that person without thinking about different factors or putting their selves in their circumstance. A significant scientist known as Milgram, he tested the requests of expert on compliance, and how far are individuals ready to fit in with orders. We will compose a custom paper test on Crucial Attribution Error or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Milgram examinations social consistence and submission toward predominant in his analysis. In the investigation there is a student, instructor and overseer, every one of whom assume a significant job in the trial. The instructor is the one giving the inquiries to the student and if the student finds the solution wrong the educator is committed to stun the student. The manager has the power to advise the instructor to expand the level on the stun generator. At the point when the student proceeds find a solution off base the stuns get more grounded from 15 to 450 volts thus the student won't proceed in light of the fact that he can't suffer any longer agony. The instructor follows the orders given by chairman to prop up regardless of whether the student is harmed. Milgram try was fruitful and exhibits how individuals obey to speak to helpfulness or by dread regardless of whether it conflicts with better judgment. The idea of central attribution blunder and Milgram’s look into on acquiescence plays a significant job in David’s reaction to his history teacher’s question to why such huge numbers of German individuals consented to Hitler’s request to methodicallly butcher a great many honest Jews. David’s reaction being, â€Å"because German’s were curiously pitiless, perverted individuals with strange and bent characters. † The major attribution blunder in David’s reaction is the point at which he punished everyone in the German populace for being all unfeeling, vicious, unusual and turned characters. He utilized Germans conduct as a critical factor as their outside mien to pass judgment on all Germans for their activities. Likewise in David’s reaction, the German populace was answerable for the mischief to the Jewish people group, in spite of the fact that Hitler was the prime chief and impacted the flare-up of the Nazi Party. Hitler’s initiative represents an extraordinary case of Milgram’s explore, of maltreatment of intensity and submission in German culture. Milgram uncovers how individuals, in this circumstance German residents obeyed to more significant position authority either on account of dread or joint effort. David couldn't see the underlining causation of Germany’s bad form, in spite of the fact that this is regular act, individuals are generally constrained to unrightfully conditions and overestimating individuals.

Music Buisness Plan Assignment Example | Topics and Well Written Essays - 1500 words

Music Buisness Plan - Assignment Example Revenue driven elements significant partners incorporate clients and financial specialists while in non-benefit elements key partners are benefactors. Then again, strategies that are inside centered leave around accomplishing middle of the road objectives to arrive at outer destinations. Organization portrayal Due to the expanded need by people to take part in wellbeing support programs offered by different SPA habitats, my Idea is to build up a music organization that will guarantee sufficient unwinding and pleasure with the SPA communities. On the Beat Company (OBC) will leave on creating Rhythm and Blues (R&B) music. Along these lines, the organization targets giving different class of music that make up the contemporary (R&B) music that incorporates funks among others. Along these lines, the organization targets both the old and youthful customers who visit the focuses. To extend its capital base, OBC will work as a restricted organization. Thusly, it will draw in more fi nancial specialists who will be engaged at contributing a critical cash-flow to get high profits. OBC statement of purpose is to give top notch diversion that will guarantee it profit by the growing music industry over the world. Item and administrations As referenced before, OBC set out on delivering (R&B) music. Do to the appeal of this kind of music particularly among the youngsters, the organization is engaged at extending its wellsprings of income by taking part in different salary producing exercises that are identified with the music business as laid out in this segment. Ringtones OBC will give a chance to guarantee that our clients can buy in for ringtones in month to month bases. Each ringtone will cost US$1. With the association of a neighborhood versatile organization, OBC will give a system that will smooth out the sharing of benefits created by the month to month memberships from our clients. In view of the high number of our clients who possesses cell phones, OBC w ill create a lot of assets that will improve our extension. Selling of collections In request to guarantee that our clients can normally make the most of our administrations in the wellbeing places and back in their homes, OBC will likewise leave on selling its collections in the nearby and global market. Selling and stacking of glimmer circles In the contemporary world, people who have PCs like to tune in to a wide scope of music while undertaking their obligations. In such manner, OBC will set out on offering streak circles to our customers and afterward stacking them with music at an expense. So as to accomplish an upper hand, OBC will use cell phones, Ipods and social destinations, for example, twitter and face book to speak with our clients. As the quantity of customers who visit the SPA habitats increment step by step, we expect our client base to grow accordingly expanding our complete deals. Promoting plan The new innovation in the music business has come about into a solid rivalry that has constrained numerous organizations to leave from the conventional lines that made divisions among the craftsmen and recording organizations among different partners. Similarly, the development of music organizations has been upgraded because of broad advertising and limited time methodologies through free administrations, for example, you tube, face book and twitter. One of

The Success Of The Kong Hong Crossover Film - Free Essay Example

Chapter 1 Introduction Preface The purpose for this dissertation is to discover what is crossover film and what makes the crossover film a success. The cinema of Hong Kong has consider as the pioneer of chinese language movie. Especially between the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan, John Wu from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of asian movie in that time. However, the English audiences might consider these martial art film as the crossover film. The English audiences think these martial art film as the crossover probably because these martial art film come with simple plot. The story are quite easy to understand for them such as the good and evil character. So the audienes are not nessesary to understand what the character speaking. Therefore, there is no language boundary when the english audiences watch it. In my research, these martial arts films in the past does not count as the crossover film. I would say the crossover film is relate to several elements which is culture references, co-production, company investment, audiences expectation, marketing, etc. Research background Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strHYPERLINK https://cdict.net/q/straightict rule. à ¢Ã¢â€š ¬Ã…“ Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways à ¢Ã¢â€š ¬Ã…“(Clara Lawà ¢Ã¢â€š ¬Ã¢â€ž ¢s Farewell China,1989. P.127: Bordwell, 2000). Therefore, the Hong Kong film maker can barely sell their film or have to re-produce another verison to adapt the market in China. On the other hand, the America or other Euro country censorship syetem are vary widely than China. And a lot of Hong Kong film producers try to sell their films to some western country. But I think it was not that easy for the very beginning because the western audiences probab ly havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t seen any kind of asian movie before. à ¢Ã¢â€š ¬Ã…“European and North American audiences have never been particularly interested in Asian cinema, Apart from the occasional exotic import and anime.à ¢Ã¢â€š ¬? (D. Bordwell, 2003, P. 83) During the 1970s, the matrial art /Ku fung film become one of the major theme in Hong Kong. à ¢Ã¢â€š ¬Ã…“Golden Harvest was the top studio, signing up Jackie Chan, the kung fu comedy actor-filmmaker who would spend the next twenty years as Asias biggest box office drawà ¢Ã¢â€š ¬? (Chan and Yang, 1998, P.  164à ¢Ã¢â€š ¬Ã¢â‚¬Å"165: Bordwell, 2000). However, during the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s. there was a industry crisis because of the Asian financial crisis and also the illegal copy and download over the internet. However, there was a few local film receive a huge success even it was a hard time for film industry by that period. Those are the film that I am going to cover in my research. Chapter 2 What is crossover film? 2.1 Chapter introduction In this chapter, I will be discuss how we define crossover film especially the film made in Hong Kong. Also, Hong Kong produced a lot of martial art or action movie during the late 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and early 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s. And Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s probably relate to the politcal and society problem. It might be represent the identity of Hong Kong movie as the martial art film from the english audiences. And I want to find out why they have this thought. Apart from these martial art film, do they know other films that made in Hong Kong? 2.2 Hong Kong movie = Ku fung ? The Martial art movie can be chase back to 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s originally. And the Chinese people called it à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film, the term à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? is based on some fictional Chinese novel and always use of the old chinese dynasty as the background. The features of these à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? characters always appear with sword as the weapon and come with superpower. The à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film probably the most popular genre in the early cinema of Mainland China. I think the Chinese audiences need this kind of topic in the cinema such as heroic and myth after the post-war period. However, the chinese government strongly disapprove à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film in China as the subject matter is over superstition and violence. And some Hong Kong movie producer try to bring action movie to Hong Kong audiences in the late 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The reason is Hong Kong had a superior level of freedom as the social culture and economy development during the colony era. That was the competitive advantage for Hong Kong could produce some action film but Mainland China. à ¢Ã¢â€š ¬Ã…“In the British colony of Hong Kong, which had since 1950à ¢Ã¢â€š ¬Ã¢â€ž ¢s transformed itself from an entreport to an industial city, the 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s was also a period of rapid economic growth and social turmoilà ¢Ã¢â€š ¬? (Po Shek fu and David Desser, P.71: Cambridge university press, 2000). Therefore, I believe the martial arts movie has became popular start by the late 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The Martial arts movies still feature à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? style in the early Hong Kong cinema. However, there was some significant change in the Hong Kong cinema during the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s. I think the first time to allow western audiences to get to know about Hong Kong movies is the master of martial arts Bruce Lee return to Hong Kong cinema. Bruce Lees career achievement as well as cultural aspects of the film have an influence, he not only open the gate for the Chinese to first enter Hollywood, but also created his own philosophy on martial arts Jeet Kune Do. And make Action movies become one of the mainstream genres in Hong Kong. The early co-production with hollywood (Warner Bros) and Hong Kong (Golden Harvest) was à ¢Ã¢â€š ¬Ã…“Enter the Dragonà ¢Ã¢â€š ¬? in 1973. It was also the first time Hong Kong attempt to break into western audiences market. The film combined the traditional Kung fu and James bond action style genres. It wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really successful for the first breakthrough with western audiences because Lee dead in 1973. And then the action movie production seem to be lay low for while. This situation change until Golden Harvest studio sign up Jackie Chan as the action movie star. Jackie Chan as early as 1982 when it began to break into the Hollywood market, but he does not run smoothly into the international road. His first foray into the international market film called Cannonball Run. Unfortunately at the box office failure, And then after many years later Jackie took the first Hollywood movie Rush Hour which made him become popular in Hollywood. During the 70à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å"early 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, Hong Kong exported a lot of local movie to western country. In my opinon, I think the western audiences probably consider the early Hong Kong action movie as the crossover film. But I think these action movies just the films that made in Hong Kong. Therefore, I m going to look for the real definition for crossover film in next paragraph. 2.3 The definition of crossover film In fact, I canà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any book that mention about the term à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? during my research. However, I found some other sourse over the internet to explain what is crossover film. Also I will use my own understanding to outline the definition of crossover film through the research. When I start typing the word à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? on google search engine. I found this web blogger called Pardesi over the internet and talk about what he/she thinks about crossover film. This blogger Pardesi make a compare between two successful crossover films which is Crouching Tiger Hidden Dragon and Slumdog Millionaire in the blog entry. Pardesi suggest that the definition of crossover film à ¢Ã¢â€š ¬Ã…“Such films go beyond the traditional markets in the home country, or already exploited by films from the country, and usually end up making a lot of money.à ¢Ã¢â€š ¬? Pardesi, (2010). In my opinion, I think Pardesi only suggest c rossover film more concern by marketing way. However, I believe crossover film can be relate many different elements apart from marketing. Firstly, I think it can separate into two parts which is the crossover film itself and the production. The crossover film itself can develop to culture, actor, and audiences expectation, and narrative structure. And the production element can define as company investment, finanical, special effect, and film location or studio. I think culture represent a lot within the crossover film because it can show some of the local element to western audiences. Also, it probably involve different actor from different coutry or speak different language. And the most important one is audiences expectation, the western audiences might expect to see something where the local film specialize at , or something they probably wont see from the english movie. for example, Martial art, high population or modern city scene. The second part to define crossover film is about production. firstly, it might involve western company to invest Hong Kong movie and re-packaging the film to be come suitable western marketing. Even finanical support is key element as produce a crossover film. Some western film production company might already own their advanced technology to create some imaginary scenes. However, these are just the thoughts come from my research. I will be provide some evidences to proof these elements are relevant. 2.4 Chapter summary This chapter has mainly introduced the theories and article which relevant in this research. It can give some idea to the reader about the crossover film. Also have the primary understanding about the marketing side and production side of the crossover film. In next chapter, I will discuss more about the elements which make the crossover film success. Chapter 3 The Crossover films 3.1 Chapter introduction The purpose of this chapter is to use three significant crossover films as the example. And then I will discuss the key elements which bring them to become sucessfull around the global. The films I will be focus on Kung Fu Hustle(2004), The film saved Hong Kong film industrial during the global economic crisis and the local film industrial decline. The second film I will look at is Rush Hour (1998), see how the western audiences expectation change from crossover film. Finlly, I will discuss how cross-movies in the western region of Hong Kongs success, rather than in Hong Kong by using à ¢Ã¢â€š ¬Ã…“Crouching Tiger, Hidden Dragonà ¢Ã¢â€š ¬? 3.2 Crossover to international à ¢Ã¢â€š ¬Ã…“Stephen Chowà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“ Kung Fu Hustleà ¢Ã¢â€š ¬? During the late 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, hong kong movie industrial met a several crisis. The internet technology was developing extremely fast. People start sharing the movie over the internet, or even purchase the illegal movie DVD copies rather than go to the cinema . Some movie production studio find it difficult to maintain the movie production as the box office decline. However, Hong Kong actor Stephen chow seem to be saved this crisis for Hong Kong movie industrial. Hong Kongs population is 7,061,200. As a small population and economic decline region, Some Hong Kong movie studio find it hard to survive. Therefore, they can only rely on producing some low budget film to maintain the business. Nevertheless, the cinema of Hong Kong still find the way to survive from mainland China and international market. Kung Fu Hustle 2004 is a one of the great successful example. The film recieve highly positive result. Before Kung Fu Hustle, there are several film which co-production with Columbria studio. Howeve, these film have failed at the box office because they remain a little local flavour. The western audiences probably more familiar with one of the most popular actor in Hong Kong Stephen Chow. He created his own comedy style on acting called à ¢Ã¢â€š ¬Ã…“Mo lei tauà ¢Ã¢â€š ¬? , this term can be referred to à ¢Ã¢â€š ¬Ã…“Silly talkà ¢Ã¢â€š ¬?. à ¢Ã¢â€š ¬Ã…“During an interview with Stephen Chow for his 2006 Asian Invasion season, the BBCs film critic Jonathan Ross referred to the genre as Silly Talk, a label that Chow was happy to accept.à ¢Ã¢â€š ¬? (Wikipedia. 2011. Mo lei tau), the interview also avalible on YouTube(Asian Invasion Episode 2 Part 2) . Stephen Chow produced the first film à ¢Ã¢â€š ¬Ã…“Shaolin Soccerà ¢Ã¢â€š ¬? which break through the western market. However, the second film Kung Fu Hustle Stephen Chow became an international success. Columbia pictures impressed by stephen previous film Shaolin Soccer and wanted to provide finanical support to Stehpen. As a result, Stehpen came up the new idea on the film Kung Fu Hustle in 2004. Stephen Chow also is an actor himself, he started his acting career from a local television. In early 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, he began to making film with his Mo lei tau comedy style. But this kind of acting style only limited to cantonese speakers understanding. Therefore, Stephen tried not to put too much Mo lei tau acting style in Kung Fu Hustle, and used the CGI and pop culture references instead. In addition, Stephen co production with Columbria studio and several film studio in mainland China. In my opinion, I think such as this kind of collaboration with western movie studio is quite benefit to Hong Kong film industrial. The reason is western movie studio has already built up a very mature technique on film production. Also, they developed some advance computer graphic during the editing part. This is a great improvement on visual effect for the Hong Kong film, so the CGI technology can perform the scene that impossible become possible. For example, à ¢Ã¢â€š ¬Ã…“Kung Fu Hustleà ¢Ã¢â€š ¬? refer a lot of superhuman ability combine with martial art. During the interview with BBC, Stephen said this kind of technology did a great help for his film, but he insist to put CGI graphic as the assistant role for the film. I agree what Stephen says because it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose the originality with martial art element. Also, the CGI effect just play a little role that make western audiences easier accept the film rather than produce the stereotype martial art movie. The western audiences probably have seen a lot different martial art film from the past. Furthermore, the Hollywood production system more focus on quality rather than quantity. à ¢Ã¢â€š ¬Ã…“Hollywood directors count themselves lucky to make a film every three yearsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦In the late 1990s Andre Lau( Hong Kong director) was directing as many as 4 films per year.à ¢Ã¢â€š ¬? (David B, P.  117 2003). In such a condition, I think hong kong filmmaker can only produce some low budget film and lack of idea on creating some stunning story. Therefore, I reckon the collaboration between western film studio and Hong Kong film maker which is quite benefit to Hong Kong film to break through western market. Apart from big company support, Stephen Chow also wanted try some new element into the film such as put a several American pop culture in different scenes. These references including Road Runner à ¢Ã¢â€š ¬Ã…“Wile E. Coyote and Road Runnerà ¢Ã¢â€š ¬? , and a dance scene which refer to Amercian musical à ¢Ã¢â€š ¬Ã…“West side storyà ¢Ã¢â€š ¬? and the horror scene à ¢Ã¢â€š ¬Ã…“The Shingingà ¢Ã¢â€š ¬?1908. When I look at some Hong Kong movie in the past, I think they cant become mainstream movie in western country because the film is more focus on local audiences taste. Only some of the popular martial art or action movie can be sell to western. Beside, the western audiences only understand because these film content involve simple plot such as bad character get beat up by the good character. It might be already label that Hong Kong movie represent martial art or kung fu in some sence. Therefore, I believe the way to make western audiences re-consider Hong Kong movie not just another martial art or action film could be consider to put some western pop culture. This is not only reduce the language boundry, but also bring up some new element to the film. 3.3 Cultural cross-over movieà ¢Ã¢â€š ¬? Rush Hourà ¢Ã¢â€š ¬? Even Stephen Chowà ¢Ã¢â€š ¬Ã¢â€ž ¢s gain a hugh success from western market. There is still some movie fans not quite fancy foreign film. Especially the film is based on chinese language. According to producer Terence Chang à ¢Ã¢â€š ¬Ã…“A lot of Hong Kong films have things that I think American audiences canà ¢Ã¢â€š ¬Ã¢â€ž ¢t accept.à ¢Ã¢â€š ¬? D. Bordwell (P.19 ,2000) In 1998, Jackie Chan finally arrived to Hollywood. Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Rush hourà ¢Ã¢â€š ¬? series become at Rank #1 at the North American box-office with a weekend gross of $33 million in September 1998 (figure on Appendix -1) Which is unexpected result for foreign film. I would say the Martial Art combine buddy movie opened the gate for crossover film. The movie applied the buddy film style like the hollywood film normally use. In Rush Hour, it is about a Chinese inspector and American detective. The character James Carter (Chris Tucker) keeps the American comedy element in the film, and Inspector Lee (Jackie Chan) remain his action scenes throughout the movie. I think the audiences have never seen the buddy film like this before which bring a lot of new visual elements to them. However, Jackie Chan reveal on his official blog that he didnt really like the film and he felt very disappointed. Chan Said, à ¢Ã¢â€š ¬Ã…“I felt the style of action was too Americanized and I didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the American humor.à ¢Ã¢â€š ¬? Which I consider the film might suitable for western audiences rather than local audiences. In à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬? series, there are a lot of jokes which based on minority racial stereotypes in Amer ican society. I think that makes the film easier to get accepted by majority white audiences. The two character portray totally different personality. Carter portray as a loud, speak with high pitch, impulsive, childish Black man who often causing trouble, Lee is a respectful Asian man who good at Kung Fu. According to King (2002) points out that à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"reduce any threat created by the spectacle of a seemingly dominating Black characterà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (p. 149).These features of both characters become likeable for the western audiences. In Bar fighting scene, Lee says à ¢Ã¢â€š ¬Ã…“Whats up my Niggerà ¢Ã¢â€š ¬? to the bartender because Carter said that to the African customer. But Lee doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the wordà ¢Ã¢â€š ¬?Niggerà ¢Ã¢â€š ¬? is a racist word to African. I think the director uses quite a lot this kind of jokes in the film to reflect the culture differences from society. In contrast with Jackie Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier Hong Kong action movie. He represented as a masculinity and tough character most of the time. But in à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬?, character Lee who always wanted help the FBI to solve the case. And the FBI try to use character Carter to send Lee away. Altough White Character involved small role in this film. I think the director still want White character to portray as important position in the film. 3.4 Crouching Tiger, Hidden Dragon (Crouching Tiger was very well received in the Western world, however Crouching Tiger was widely dismissed as just another wuxia film among many others in asia.) Chapter 4 Research Methodology 4.1 Chapter introduction The purpose of the primary research provide the basic level of understanding for the researcher. I will use questionnaire during the primary research. The questionnaire will be conducted ten questions which indicate the western audiences interest on crossover film. The result will indicate the future trends for crossover film. This chapter will be described how the methodology adopt and analysis research question. Furthermore, this chapter is going to explain the research design, research location, sampling design and data collection process, survey instrument, and ethical issue. 4.2 Research processes Primary research: Survey ÃÆ'  Questionnaire by Student/Internet users ÃÆ'  Collect from: Northampton/ linking the questionnaire on facebook ÃÆ'  Analyze results In primary research, it will be carry out a questionnaire research. According to Ticehurst, Gregory W (2000: P.135) defined a questionnaire survey is the way to collect information from individual by using a set of question. Therefore, I believe the first to do is focus on what type of information and respondent are looking for. Then start to think about an appropriate questions for the research. The primary research will only take 10% part of this dissertation. The reason is I am hoping to get about medium size of response rate from that. Here is the brief descript type of questionnaire survey will be use: Type of questionnaire Cost Length of questionnaire Response rate Street/University/Internet Low Short Medium 4.3 Research Location The questionnaire survey is taken place from the three locations in Northampton which are the Abbeyfield school , Northampton town center and University of Northampton. The reason of chosen these place to research because it can save time to traveling different places which far way from Northampton. Further more, it can widely spread collecting the data over the internet. 4.4 Survey Instrument Development The questionnaire (Appendix). There are 3 parts of the questionnaire. The first part is about personal information such as age, gender. this is designed to collect the demographic data of the respondents. Then, the second part is about the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge on crossover film. That is to collect the information about how much respondent know about crossover film. Finally, the third part is about respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest on crossover film. And that is designed to what sort element the respondent like so I can provide the recommendation for the future crossover film. 4.5 Ethic Issue in Research The protection for the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information is one of the most important thing in the research. In à ¢Ã¢â€š ¬Ã…“Doing your research projectà ¢Ã¢â€š ¬?, According to the Judith Bell (2005: 51) the researcher can follow two things to maintain the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s right when they carry out a research. 1.) Keep the participant innominate. 2.) Treat all the information as confidential file which from the respondent. However, My questionnaire is based on personal opinion rather than personal details. Therefore, I suppose my research will not meet any ethical issue. Chapter 5 Conclusion 5.1 The future for the crossover film 5.2 Conclusion Appendix Part -1 Rush Hour Domestic Total Gross: $141,186,864 Distributor: New Line Release Date: September 18, 1998 Genre: Action Comedy Runtime: 1 hrs. 37 min. MPAA Rating: PG-13 Production Budget: $33 million 1998 Date (click to view chart) Rank Weekend Gross % Change Theaters Change / Avg. Gross-to-Date Week # Sep 18à ¢Ã¢â€š ¬Ã¢â‚¬Å"20 1 $33,001,803 2,638 $12,510 $33,001,803 1 Sep 25à ¢Ã¢â€š ¬Ã¢â‚¬Å"27 1 $21,202,929 -35.8% 2,643 +5 $8,022 $64,037,138 2 Oct 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4 3 $14,492,122 -31.7% 2,701 +58 $5,365 $84,014,663 3 Oct 9à ¢Ã¢â€š ¬Ã¢â‚¬Å"11 2 $11,105,465 -23.4% 2,701 $4,111 $98,382,886 4 Oct 16à ¢Ã¢â€š ¬Ã¢â‚¬Å"18 4 $8,247,411 -25.7% 2,724 +23 $3,027 $109,911,590 5 Oct 23à ¢Ã¢â€š ¬Ã¢â‚¬Å"25 6 $5,860,347 -28.9% 2,602 -122 $2,252 $117,284,969 6 Oct 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"Nov 1 6 $3,799,380 -35.2% 2,402 -200 $1,581 $122,428,446 7 Nov 6à ¢Ã¢â€š ¬Ã¢â‚¬Å"8 10 $3,322,424 -12.6% 2,043 -359 $1,626 $127,044,896 8 Nov 13à ¢Ã¢â€š ¬Ã¢â‚¬Å"15 11 $1,866,524 -43.8% 1,615 -428 $1,155 $129,829,673 9 Sources from: https://boxofficemojo.com/movies/?id=rushhour.htm Part -2 I am a student from University of Northampton. I am going to conduct a survey about the Crossover film that made in Hong Kong. I would be grateful if you could finish this questionnaire. Your honest view is taken with highly to appreciate. All the information in the questionnaire will be kept confidential for analysis only. Thank you very much. (Please tick the appropriate box) Gender à ¢Ã¢â‚¬â€œÃ‚ ¡ Male à ¢Ã¢â‚¬â€œÃ‚ ¡ Female Age à ¢Ã¢â‚¬â€œÃ‚ ¡ 15 ~ 25 à ¢Ã¢â‚¬â€œÃ‚ ¡ 25 ~ 35 à ¢Ã¢â‚¬â€œÃ‚ ¡ 35~ 45 à ¢Ã¢â‚¬â€œÃ‚ ¡ 45 ~ above Do you know any of these asian movie stars from below? à ¢Ã¢â‚¬â€œÃ‚ ¡ Jackie Chan à ¢Ã¢â‚¬â€œÃ‚ ¡ Bruce Lee à ¢Ã¢â‚¬â€œÃ‚ ¡ Jet Li à ¢Ã¢â‚¬â€œÃ‚ ¡ Stephen Chow à ¢Ã¢â‚¬â€œÃ‚ ¡ Andy Lau à ¢Ã¢â‚¬â€œÃ‚ ¡ Tony Leung à ¢Ã¢â‚¬â€œÃ‚ ¡ Other ________________ Have you ever watched any other films that has been made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure if the film is made in Hong Kong 5. How often do you watch Hong Kong movies? à ¢Ã¢â‚¬â€œÃ‚ ¡ Daily à ¢Ã¢â‚¬â€œÃ‚ ¡ Weekly à ¢Ã¢â‚¬â€œÃ‚ ¡ Monthly à ¢Ã¢â‚¬â€œÃ‚ ¡ Occasionally 6. Do you think Hong Kong movies representing martial arts? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure Do you understand what the story is about when you watch crossover films? If the film is using original Chinese language, just subtitles. (such as these films for example) Shaolin soccer, kung fu hustle, Internal affairs, In the mood for love à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No 8. Do you prefer to see the actor you familiar with from Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No What sort of things do you expect to see when you watch a Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Kung Fu fighting à ¢Ã¢â‚¬â€œÃ‚ ¡Action movie star à ¢Ã¢â‚¬â€œÃ‚ ¡Local culture à ¢Ã¢â‚¬â€œÃ‚ ¡Comedy Would you recommend friends to watch film that made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No

The Effects Of Hip Hop Music On Adolescents - 862 Words

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The Current System of Collegiate Athletics and the NCAA

The current system of collegiate athletics and the NCAA Meggyesy, David. Athletes In Big-time College Sport. society 37.3 (2000): 24-28. Print. The NCAA has become a revenue generator as college athletics have become a multi-billion dollar sports entertainment enterprise. The most prominent contradiction with the NCAA is that amateur rules are applied to the athletes, while the rules of the market apply to the university’s athletic departments. By classifying athletes as â€Å"amateur student athletes† the college athlete labor market does not fall under federal or state antitrust laws or state workers compensation laws. The NCAA member schools are allowed to set the wage for the student athlete and not give benefits to players who suffer injury. Due to the rewards being bestowed onto the NCAA member schools and not the student athletes who produce the product, this system can be described as exploitative. 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Logistics Management & Strategies of Zara-Free-Samples for Students

Question: Discuss about the Logistics Management and Strategies of Zara. Answer: Supply chain management is one of the vital managerial strategies of a company that helps it to achieve a significant position in the global market. Zara is one of the well known brands in the fashion industry. This report analyzes Zaras strategies and methods of logistics management, the customer values and its competitive advantage also understanding the influence and significance of supply chain management. The different approaches in manufacturing and supply chain patterns have been investigated along with the other related factors such as the organizational culture, innovation, education and knowledge management and disposition of core competence. With the help of this report, Zaras business strategy has been compared to the management of Dell and Myers. The purpose of this report is to analyze and understand the managerial strategies of Zara in comparison to Dell and Myers as well highlight on the factors, which is responsible for its competitive advantages. Introduction Zara is one of the well-known retail stores that exclusively serve women of various target market. Spanish born Amancio Ortega Gaona in the year of 1975 found and established it. The authentic store dealt with the products of the manufacturing company Zara and was outlet that handled the cancelled orders, which included the women nightwear. The company has been established in a strong foundation, based on the concept and realization of the association between a manufacturer and a retail trade. The prior concern of Zara and its parent company Inditex, is customer as well as demand centric supply chain (Myerson 2012). Although, Zara is a multinational company, the parent company Inditex own more than a hundred textile companies. Zara is only one of the flagships of the Inditex Branding. External analysis of Zara With reference to the PESTEL analysis and Porter 5 forces, Zaras competitive advantages as well as the internal and the external can be determined. The detailed analysis concerning Zara unveils that this company has been contending a tough competition with its other competitors, which are mainly, Gap, HM and Benetton, where all of them are battling for holding the biggest stakes in the Global market. All of the companies are at constant rivalry to achieve the title of the biggest fashion retail outlet (Williamson et al. 2013). However, the current economic scenario has completely changed the phrase that has lent a direct impact on the entire retail industry including these fashion retail companies. The shorter product life cycle combined with the unstable market, situations have completely shaken these companies, making it difficult for them to hold on to the grounds (Wagner III and Hollenbeck 2014). However, the strategic management of Zara is one of the key strengths that enabled this company to reach out to the customer despite the market downturn. The speed of the product delivery, the vertical integration as well as the implementation of the just-in time(JIT), along with the incorporation of the technologically advanced logistic systems has enabled the company to keep up to its expectations (Fernie and Sparks 2014). The combination of the primary tasks, the strategic utilization of the organizational resources as well as the understanding of the core competencies of the company is one of the major contributors in the achievement of Zaras competitive advantage. Contrast of Zara with Dell Zara and dell are two different yet successful companies with one being a manufacturer of Information Technology and the other being one of the leading producers in apparel and fashion (ap.dell.com 2017). Since both the companies are quite different from each other, it can be assumed that the supply chain management is also dissimilar from each other. The departments of designing, sourcing, manufacturing, distribution networks are the main functionalities of the supply chain management. However, the supply chain management of Dell is quite dissimilar from that of Zara. Dell follows a horizontally integrated supply chain management whereas Zara takes up the integration, which is just the opposite (Schnsleben 2016). Dell is completely isolated from the production process, as well as it depends on the third party supplier for the delivery of goods and the finished products. In contrast to it, Zara has complete and total control over the business from the designing to the manufacturing and the delivery (Christopher 2016). The absolute control of the company enables it to take charge and understand the changing trends in the changing fashion trends as well as understand the customer needs and preferences. This authority and control of Zara enabled it perform quick action regarding the changes in the designing and the production in comparatively shorter span of time (Dekker et al. 2013). However, it can also assumed that the horizontal integration system has its own benef its such as it can also be controlled at ease since minimum responsibilities are to be taken in the task of the assembling (Oakland 2014). On the other hand, Dell has to coordinate and synchronize with a number of different procedures to take the control over the entire process as well to make the necessary changes that would have been much easier (Rushton, Croucher and Baker 2014). Therefore, it can be considered that both the companies supply chain systems are corresponding to their nature and activities. Coming on the suppliers Zara has been following a vertical integration system in its supply chain and has exerted a control over the suppliers. This is effective, since the demand is easily met by the effective production, which is easily met. Dell, on the other hand manages to control its supply chains since fifteen of its major suppliers are instrumental in the completion of 86% of its entire production. Although, dell has a number of suppliers in the company list, but agility and precision is one of the major concerns of the company, since this company is also liable to its clients and customers. However, there are certain risks that are involved in the process, which includes the risks of uncertainty, insecurity, shortage in the resources and the goods as well as delay in the time of the delivery. Even after the lessening of the supply, Dell keeps its focus in the speed of the delivery, which is only possible since majority of the suppliers are positioned in close proximity to th e manufacturing units of the company (Alexander 2013). In contrast to the manufacturing philosophy, dell follows the principle of make to order strategy, which is primarily customized and done within a short span of time. These orders are taken and fulfilled based on the customers requirements at a sensible price. Most often the core competencies of the company and its partners including the other subsidiaries are leveraged with the other mediums such as the internet to help incorporate its value chain. This includes the advertising of the assortment ranges over the online portals and the official website to help the customers know about the brand and understand their needs and requirements for customization. On the other hand, Zara in prompt in the introduction of its new in line and launches pretty quickly. The ideology of more styles being reciprocal to the more number of choices is the primary concept behind the actions. The limitations in the exclusive inventories make the product exclusive and as a result, these products tend to se ll out fast. This strategy is one of the prime strategies to keep the customers keen and interested about the next in line of products that would be rolling out in the outlets. However, Zara does not believes in the advertising of its products, since they are not a keen believer in the building of a brand image, their main concern is meeting the needs and the requirements of the customers. The fewer inventories are thus facilitated by frequent footfalls by the customers who tend to look forward for new arrivals in the stores as well the respective region. With respect to the inventory management, Dell bears a low inventory cost with no additional cost in the warehouses, with a less time span of seven hours of the bearing the inventory instead of ten working days. On the contrary, Zara has a number of warehouses to circulate their products equally and efficiently among the various outlets. The distribution networks of Dell includes the companys distributors, the suppliers ad the customers. The business-to-business model of Dell allows its suppliers and customers to order and sell the products online. The company and its customers are directly linked and connected, which in turn upshots the transportation cost of Dell. On the other side, the products offered by Zara are shipped directly from the manufacturing site through its Logistics facility. However, the inventories are not confined to the outlets and are distributed as per the necessity and the needed frequency (Oakland 2012). Contrast of Zara with Myers Myers is one of the companies that has made no significant efforts to align its market with relevance to the demographic lines and the psychographic deviations of the customer buying pattern, whereas Zara has synchronized itself with demographic lines as well as the customer behavior. Zara has been branded as one of the most reputated brands in the fashion industry whereas the concept of Myers lingers in an ambiguous notation. Zara is a fashion brand that primarily caters the needs of women fashion, between an age group of 20-35 whereas Myers has established itself as a departmental outlet that offers an extensive collection of products and offerings with a comparatively compromising customer service (myer.com.au, 2017). Both the companies are focused on the strategic management of the supply chain divisions that currently operates for the occupational improvement and achievements. The logistics management is a chief source of customer satisfaction and achieving a greater competitive advantage. The supply chain management is the division that primarily deals with the relationships with the suppliers along with the customers to help deliver a best customer service in a cost effective manner. The logistics are fundamental in meeting the demands and requirements of the customers with low cost, thus the maintenance of the stockpile along with the customer service is one of the fundamental subject of supply chain management (West, Ford and Ibrahim 2015). The Just in time strategy is a crucial pioneer approach of the Japanese technology, which efficiently monitors the inventory of the company. It has been observed that using this specific approach the wastes can be eliminated by the minimization of the inventory costs, the time for the production and effectively decreasing the defects (Madsen and Walker 2015). In the current scenario, JIT (Just in Time) is one such approach that is being used by most of the companies and their manufacturing units, to lean down the inventory cost across the supply and chain management divisions (Goetsch and Davis 2014). Zara has reached its pinnacle, using the same strategy, technology as well as the principle concepts, prioritizing customer value. Therefore, it can be highlighted that Zara has effectively adopted these lean and agile strategies to help it achieve its objectives, as a reputated fashion brand in the Global market. Zaras competitive advantages The World Retail Congress, due to its effective and efficient practice in the international retail industry, has titled Inditex as the International retailer of the year. It has also received the highest rating in the Global Stock Exchange due to its social responsible investments. These tributes signify that Zara has been constantly evolving itself and expanding its business, in the Global market (McGrath 2013). Zara has been constantly under pursuit of innovations and inventions, which is one crucial cause for the achievement of a higher competitive advantage, in the current customer centric market. Zaras efforts for the development of new product lines and innovations have been acclaimed globally along with its leadership in customer service (Peteraf, Gamble and Thompson Jr 2014). Every successful business understands the significance of partnerships and alliances with respect to the supply chain management, which is undeniably one of the principle strengths of Zara. The consisten t efforts to improve, innovate and collaborate as well as customer centric approaches by Zara are its main strength of establishment as a Brand. Finally, the brand credit and reliability holds less authority in the current global market. The brand value is one source of understanding the competitive advantage. The value chain demonstrates brand value that Zara as acquired in the end. Some of online sources positions Zara in the number if 219 amongst the top Global brands all across the world. HM is ranked as the highest with being positioned in the 89th place, with a gap of 425 in between the two brands, whereas Benetton fails to leave its mark. Zara is being positioned at the same level with Dove and MS and advances in comparison to Sanyo, Hyundai and Colgate, in the list of top grossing international brands (zara.com 2017). Conclusion With the help of this report, it can be concluded that supply chain management is one of the vital managerial strategy of a company that helps it to achieve a significant position in the global market. Zaras supply chain management analyzes and investigates about its intricate value chain. It customer centric strategies and services, just in time methods, advanced technologies, logistic management tactics as well as its vertical integration has been adopted from its parent company and is inarguably the key strategies of its success. The contribution of its supply chain management system, combined with the innovations, collaborations as well as sufficient knowledge have equal involvement in the success of Zara and its establishment as a brand References Alexander, K. ed., 2013.Facilities management: theory and practice. Routledge. ap.dell.com (2017).Dell Australia Official Site | Dell Australia. [online] Www1.ap.dell.com. Available at: https://www1.ap.dell.com/content/default.aspx?c=aul=cns=genst=dell%20australiaVEN1=sGgAWlBX0%2C238250829983%2C9015m67626%2Ccpdv=cDURL=http%3A%2F%2Faltfarm.mediaplex.com%2Fad%2Fck%2F13669-85385-3840-0%3FVEN2=e%2Cdell+australiadgc=stdgseg=csb/hsbacd=10589631962341420VEN3=412604077193701928 [Accessed 9 Dec. 2017]. Christopher, M., 2016.Logistics supply chain management. Pearson UK. Dekker, R., Fleischmann, M., Inderfurth, K. and van Wassenhove, L.N. eds., 2013.Reverse logistics: quantitative models for closed-loop supply chains. Springer Science Business Media. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Madsen, T.L. and Walker, G., 2015.Modern competitive strategy. McGraw Hill. McGrath, R.G., 2013.The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. myer.com.au (2017).Myer. [online] Myer. Available at: https://www.myer.com.au/ [Accessed 9 Dec. 2017]. Myerson, P., 2012.Lean supply chain and logistics management. New York: McGraw-Hill. Oakland, J.S., 2012.Oakland on quality management. Routledge. Oakland, J.S., 2014.Total quality management and operational excellence: text with cases. Routledge. Peteraf, M., Gamble, J. and Thompson Jr, A., 2014.Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. Rushton, A., Croucher, P. and Baker, P., 2014.The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Schnsleben, P., 2016.Integral logistics management: operations and supply chain management within and across companies. CRC Press. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behavior: Securing competitive advantage. Routledge. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA. Williamson, P.J., Ramamurti, R., Fleury, A. and Fleury, M.T.L. eds., 2013.The competitive advantage of emerging market multinationals. Cambridge University Press. zara.com (2017).ZARA Official Website. [online] Zara.com. Available at: https://www.zara.com/ [Accessed 9 Dec. 2017].

Listeria Monocytogenes free essay sample

The bacterium was named monocytogenes because one distinguish characteristic of infection in rabbits, which was the production of monocytosis in blood (Shuin et al. , 1982). L. monocytogenes is phychrophilic, has a temperature for growth of 0Â °C to 45Â °C (Barbosa et al. 1994), and enjoys a competitive advantage against other gram-positive and gram-negative microorganisms in cold environments, such as refrigerators. Recent investigations indicate that the organism can initiate growth at pH values as low as 4. 4. Also, it grows optimally at water activity of 0. 97. For the majority of strains, the minimum water activity needed for growth is 0. 93 (Lou et al. , 1999); however, some strains may be able to grow at water activity values as low as 0. 90 and survive for long periods of time at 0. 83 (Shahamat et al. , 1980). L. onocytogenes is able to grow in the presence of 10 to 12% sodium chloride; it grows to high populations in moderate salt concentrations (6. 5%). The bacterium survival in high-salt environments is significantly increased by lowering the temperature. We will write a custom essay sample on Listeria Monocytogenes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Route of Exposure L. monocytogenes is particularly interesting as a foodborne pathogen in that it is ubiquitous in nature. The current understanding of human listeriosis epidemiology suggests that the organism is a common contaminant of food products. This contamination usually takes place on the surface of the products, with up to 15% harboring the organism. The presence of L. monocytogenes in the food processing chain is evidence by the widespread distribution of the listeriae in processed products. Occurrence of sporadic listeriosis appears to be more common in the spring and summer months. This could be explained by seasonal variations in the type of food products eaten by human populations, with higher-risk products eaten in the warmer months. Some outbreaks investigations suggest that certain ready-to-eat processed foods pose a high risk of contracting listeriosis for susceptible populations. These foods are usually preserved by refrigeration and offer an ppropriate environment for the multiplication of L. monocytogenes during manufacture, aging, transportation and storage. The entry of L. monocytogenes into food processing plants occurs through soil on clothing or equipments, contaminated hides or surfaces, and possibly healthy human carriers. The humidity and presence of nutrients support the growth of Listeria, which is commonly found in moist areas such as processing equipment, drains, etc (Cox et al. , 1989). In addition, Listeria can attach to different types of surfaces and biofilm formation has been observed in meat and dairy processing environment (Jeong et al. 1994). Post-processing contamination is the most likely route of contamination of processed foods. Currently, there is no evidence to indicate that L. monocytogenes can survive heat processing protocols. However, because it is a frequent contaminant of raw material used in food processing plants, there are plenty opportunities for reintroduction of listeriae into food processing facilities by cross contamination (Doyle, 1988). If the product is contaminated during its elaboration, the bacteria can survive and multiply throughout storage causing disease when it is consumed. In conclusion, epidemiologic investigations have repeatedly revealed that the consumption of contaminated food is the primary mode of transmission of listeriosis. Food has been identified as the vehicle of several major outbreaks of listeriosis investigated since 1981. Food Associated Some of the food products associated with L. monocytogenes include unpasteurized milk and products prepared from unpasteurized milk, soft cheeses, frankfurters, delicatessen meats and poultry products, and some seafood. Raw milk is a well-known source of L. monocytogenes. Pasteurization effectively inactivates this organism. However, fluid milk that is contaminated after pasteurization and stored under refrigeration may achieve very high populations of L. monocytogenes after one week; Furthermore, temperature abuse may enhance the multiplication of bacterial cells. L. monocytogenes can also be found in cheese because of its relative hardiness to temperature fluctuations, ability to multiply at refrigeration temperature and salt tolerance. During manufacturing process, L. monocytogenes is primarily concentrate in the cheese curd, with only a very small portion of cells appearing in the whey. Then, during ripening of the cheese, the numbers of cells may increase (Camembert), decrease gradually (Colby or cheddar), or decrease rapidly (blue cheese) and then stabilize. In addition, cooked and ready-to-eat meat and poultry products have been implicated as the source of sporadic and epidemic listeriosis on several occasions in North America and Europe (Schwartz et al. , 1989). L. monocytogenes attaches strongly to the surface of raw meats and is difficult to remove or inactivate. The multiplication in meat and poultry depends on the type of meat, pH, and the type of cell populations of competitive flora (Farber et al. 1999). However, it has been shown that poultry supports the growth of L. monocytogenes better than other meats. Furthermore, the incidence of L. monocytogenes in ready-to-eat products has become a major concern for the meat processing industry. Ready-to-eat meat products that have been received a heat treatment followed by cooling in brine before packaging may provide a particularly conducive environment for multiplication of L. monocytogenes because of the reduction in competitive flora and the high salt tolerance of the organism. L. onocytogenes has also been isolated from domestic and imported, fresh, frozen, and processed seafood products, including crustaceans, molluscan shellfish and finfish (Jinneman et al. , 1999). However, seafood consumption is still much less when with consumption of meats and cheeses. Also, the production of seafood products is done on a much smaller scale than meat and cheese manufacture. This may be the reason that large outbreaks have not been reported and that case-control studies have not identified this group as a major risk of listeriosis (Rocourt et al. 2000) Characteristics of the disease Human disease usually occurs in high risk groups, who have a predisposing disease that leads to impairment of their T-cell mediated immunity. However, may occasionally occur in individuals with no predisposing conditions. Some of the high risk groups may include pregnant woman, neonates, and immunocompromised adults (Goulet et al. , 1996). On average, there are 0. 7 cases of listeriosis per 100,000 people, but the disease is seen three times higher in the elderly (gt;70) and 17 times higher in pregnant women. A wide variety of clinical syndromes have been associated with L. monocytogenes in both humans and animals. In healthy individuals, the disease can take the form of mild to substantial flu-like symptoms, including: fever, fatigue, nausea, cramps, vomiting and diarrhea. More severe complications can include: encephalitis, septicemia, mononucleosis-like syndrome, pneumonia, endocarditis, aortic aneurysm, hepatitis, urethritis, rhombencephalitis, peritonitis, liver abscess, febrile gastroenteritis, CAPD peritonitis, septic arthritis, etc. (Dalton et al. , 1997). Lonocytogenes in pregnant women can lead to an intrauterine infection, resulting in stillbirths and miscarriages. Newborns can develop meningitis after birth via transplacental transmission. The onset time for serious complications of listeriosis can be anywhere from a couple of days to three weeks. Mortality of untreated infections is among the highest of all foodborne illnesses, 70 percent. The infective dose of L. monocytogenes is not yet known, it is related to variables, including: strain, susceptibility of the victim, type food from which is was consumed, etc. Mode of Action Listeria monocytogenes is the most invasive bacteria known. The principal site of infection is the liver, but it can invade many cell lines of different types (microphages, fibroblast, hepatocytes and epithelial cells). Listeria monocytogenes infects the host via oral route. Once the bacteria are ingested, they reach the intestine and are translocated between enterocytes and M cells (Pron et al. , 1998); however, the intestinal dendritic cells in the Peyer’s patches appear to be the preferred site for invasion and multiplication (Kolb-Maurer et al. 2000). Bacteria are then internalized by resident macrophages, in which they can survive and replicate. They are subsequently transported via the blood to regional lymph nodes. When they reach the liver and the spleen, most listeriae are rapidly killed. Depending on the level of T-cell response induced in the first days following initial infection, further dissemination via the blood to the brain or, in the pregnant individuals, the placenta may subsequently occur. In addition, bacteria are internalized in membrane-bound vacuoles, which are lysed within 30 minutes. Intracellular bacteria are released to the cytosol and begin to multiply with doubling time of about one hour. These intracytoplasmic bacteria become progressively covered by a cloud of cell actin filaments that later rearrange into a polarized comet tail up to 40 ? m in length (Crossart, 1995). The actin comet tail is made of actin microfilaments that are continuously assembled in the vicinity of the bacterium, then realeased and cross-linked. The entire bacteria cycle is completed in about 5 hours. If cytochalasin D is added after entry, bacteria do not spread within the cytosol. They replicate and form microcolonies in the vicinity of the nucleus. Hence, actin polymerization is essential to intracellular movement and cell-to-cell spreading. In summary, the pathogenic mechanism of L. monocytogenes involves the following steps: adhesion to the host cells, lysis of the phagosome, replication in the host cytoplasm, actin-based intracellular movement and propulsion, and the intercellular spread. Biotransformation Listeria monocytogenes is of interest to a board range of investigators, including food microbiologist, clinicians, immunologist, medical microbiologist, and even cell biologist because it is developing resistance to most currently used antibiotics. In the past, individuals who develop listeriosis have usually been treated with penicillin or ampicillin in conjunction with an aminoglycoside (Charpentier et al. , 1999), although tetracycline, erythromycin or chloramphenicol, alone or in combination, has also been used (Hof et al. , 1991). More recently, reports of resistance in Listeria spp. have been published. Such increases in antibiotic resistance have been linked to over-use of antibiotics in animals and humans (Rao, 1998) since these therapeutic compounds were identified nearly 60 years ago. This resistance may arise from a mutation in an intrinsic chromosomal gene, or by acquisition of exogenous genetic material carrying single or multiple resistance determinants (Levy, 1994). It is now clear that such transfer is possible between unrelated bacterial species (Kruse et al. 1994), and that these interactions are a frequent and important means of genetic exchanges among microorganisms. In conclusion, it is evident that antibiotic resistance is becoming more and more widely reported in all bacteria. Control and Prevention Because L. monocytogenes can grow at refrigerator temperatures, the Center of Disease Control and Prevention (CDC) advise all consumers to reduce the risk of illness by using a refrigerator thermometer to make sure that the refrigerator always stays at 40 Â °F or below and using perishable items that are precooked or ready-to-eat as soon as possible (CDC, 2005). For high risk groups it is recommended to not consume hot dogs and luncheon meats, unless they are reheated until steaming hot; not eat soft cheese such as Feta, Brie, and Camembert cheeses, unless it is labeled as made with pasteurized milk; not eat refrigerated smoked seafood, unless it is contained in a cooked dish; and not drink raw (unpasteurized) milk or eat foods that contain unpasteurized milk. Therapy When listeriosis is a likely diagnosis, the use of ampicillin or, in penicillin-allergic patients, vancomycin will provide empiric coverage for L. onocytogenes until the diagnosis is made by culture. Once listeriosis is confirmed, a combination of ampicillin and gentamicin is the current therapy of choice for all forms of listeriosis. The duration of the treatment for invasive listeriosis has not been studied. Relapses appear to be uncommon, and two to three weeks of therapy with ampicillin and gentamicin is sufficient for most forms of listeriosis. Rhombencephalitis with abscess formation in the central nervous system may require more prolonged therapy, but data are not available that support treatment beyond four weeks (Lorber, 1997).

THE BERMUDA TRIANGLE essays

THE BERMUDA TRIANGLE essays The Bermuda Triangle, located between Florida, Puerto Rico, and Bermuda, has had many mysterious events occur over the past five hundred years. There are many facts people can learn from this place. Christopher Columbus was the first known discoverer of the Bermuda Triangle. Many United States planes and ships, as well as the many airlines planes and cruise boats that have been lost, never to be seen again. In the area between Florida, Puerto Rico, and Bermuda, there have been many strange disappearances. Many ships and planes have been disappearing in this area of the Atlantic Ocean. The Bermuda Triangle started being noticed in 1904, when many people became missing. Since 1945, more than one hundred planes and ships have vanished, and more than one thousand lives have been lost in the last twenty-six years (Berlitz 11). The amazing part of this is that many searches have been conducted to find survivors or any wreckage from these boats and planes and nothing has ever been found. Some of the many planes have disappeared during normal flying and while still in contact with their base. The base says the radio just faded out. Many of the disappearances have occurred during or near Christmas. Experts have not yet discovered why the Bermuda Triangle is especially anonymous during this time (Kische 7). After plotting these disappearances on a map, you will find that it has been forming a t riangle or a kite shape. This is why they call it, The Bermuda Triangle. They have made the name, "The Port of Missing Ships," to the place that ships go after they have disappeared. Until this day, many strange disappearances have occurred in this area. Christopher Columbus was the first known observer of this area. It is believed that he discovered this area while on route to what is now known as America. In 1492, Columbus recorded that he and his crew observed a large ball of fire falling from the sky into the sea. He also recorded that his co...

Newspaper Industry Essay Example | Topics and Well Written Essays - 2000 words

Newspaper Industry - Essay Example We shall tackle both sides of the argument individually so as to gain proper insight on the issues involved in the debate. The negative impact that the internet has had on the newspaper industry is mainly as a result of the switch of consumers from printed material to electronic material for news, entertainment among other uses. The impact of this switch is evident in the steady decline of readership and circulation which has since become more of a norm than an exception, with readerships dropping in rates as high as 16% (Miller, 2005) The internet affects print media on three major frontiers, advertisement revenue, readership and innovation and technology. Since the largest source of revenue for newspapers is advertisement, newspapers stand to suffer if they do not offer competitive packages for their customers. This has led to severe rates undercutting which has in turn dug into the revenues of the newspapers resulting in job cuts, plagiarism and writing of untrue and fictitious stories and events with shameless abandon (Hughes, 2006). The reason for this can partially be attributed to the fact that a dvertisers try to promote their products to the highest possible audience at the lowest cost, the internet offers a better than perfect substitute for newspapers for several reasons. For instance, the internet has far much more ahead as far as accessibility is concerned compared to newspapers. Whereas the latter offers some options for leisure and recreation in one or two pages, these options are comparatively limited to those which the internet can offer because at the simple click of a button one can access millions of online entertainment sites. Online advertisements are also more effective because in the first place, there are lesser limits to the size of the advertisement in relation to the total surface area available wherein it might take up to a quarter of the page at a minimal cost. In contrast, a quarter page advertisement in a newspaper is bound to cost quite a lot, actually about 21times that of the online advertisement (Karp, 2007). It is therefore quite clear that onli ne advertisements are more cost effective than their print counterparts. In addition, online advertisements have the option of containing hyperlinks, which connect the user to the advertiser's website where he can find much more information about them, their products and/or services, giving rise to more opportunities of turning the advertisement leads into sales. The newspaper advertisements can do little else than just display the advertisers' contact details after the main content. The advertisements themselves have much better design when online because they may be made dynamic, which basically means that they may have movements and even sounds to accompany them which greatly enhances their memorability and ability to capture the attention of the target reader. In sharp contrast, advertisements in newspapers are limited to showing a single picture which may not be as attractive. The

English writing Essay Example | Topics and Well Written Essays - 250 words

English writing - Essay Example Based on the poor treatment that Catherine receives from her husband, she opts to use her beauty and wits to her advantage and also finds lovers for herself. Her plot is that of seizing power once the ruler of the time, Empress Elizabeth dies and Catherine forms secret alliances in preparation for this. At first opportunity, Catherine succeeds in taking the crown and she takes charge of the kingdom as he rules instead of her husband. Her quest is that of conquering more territories as a way of expanding the Russian kingdom, which was one of the visions that Empress Elizabeth had sought to achieve. Catherine faces the challenges of war and conspiracies that seek to undermine her role, but she manoeuvres by using all the power she has in order for her rule and control to survive. All this comes at a cost as she has to contend with being unhappy, which is the cost of being at the helm of a significant kingdom. Her past is overshadowed as she started as a pawn and rises to become the wife of the Duke and the Empress of the Russian kingdom making her to be more powerful. Her kingdom becomes modernized through her efforts and wits in which it grows to be an expansive and civilized one (Moss 267). In the end, the film title explains how Czar ended up becoming Catherine the Great as portrayed in the

Alternative methodology Essay Example | Topics and Well Written Essays - 500 words

Alternative methodology - Essay Example Scientific theory is usually objective, while the constructivist approach is mostly subjective. This paper aims to identify the ways in which the study would have been different if the researchers had taken the scientific theory or positivist approach as opposed to the constructivist approach used. This difference will be identified by focusing on the epistemology, ontology, methodology and the effects of the theory on the data generated and inferences used. According to Gialdino (2009), epistemology is the approach that the researcher takes to the study based on the theory being used. As already identified, scientific theory usually takes on the objective construct, while constructivist paradigms usually involve subjectivity. The objectivity or subjectivity of the researcher is the epistemology of the research. In the case of Swain and Hammond (2011), it is evident that the research took a subjective view, which means that the researchers used the constructivist approach. In this case, if the researchers had taken the scientific approach, the research would have been different. In the scientific approach, the researchers remain objective and try to eliminate bias from the research. The ontology of research is a concept that deals with the relationships between different aspects of the society, and is different in both scientific and constructionist approaches (Hein, 1991). In the constructionist approach, researchers consider that there is no true knowledge, that knowledge is interpreted differently by different individuals. Since the constructionist approach is usually qualitative, it differs from scientific research in its ontology. If the research by Swain and Hammond (2011) had taken a scientific approach, the ontology would have been differentiated. Scientific or positivist paradigms use knowledge as the goal of

Comparison of The Marriage of Heaven and Hell and The Songs of Innocenc

Blake’s â€Å"The Songs of Innocence & Experience† and â€Å"The Marriage of Heaven and Hell† play an important role in the age of romanticism and important step in romantic poetry. Looking at the two pieces as a comparison, it can be seen that Blake used two different pieces to question traditional institutions. Blake questions institutionalized religion with â€Å"The Marriage of Heaven and Hell† and questions the industrialized age with â€Å"The Songs of Innocence and Experience†. â€Å"The Marriage of Heaven and Hell†, questions the very fabric of traditional religion through Blake’s criticisms on the need for change towards political and religious freedoms. Blake attacks the ways in which society has become by comparing good and evil while challenging the orthodoxy of conventional religion. Blake explains that people are resisting their desires and in doing so confining to the rules that the convention of religion has placed on t heir followers. â€Å"The Songs of Innocence & Experience comments on the industrial revolution and the affects it’s had on society. Blake touches on the socials evils that come with the industrialized revolution and the consequences of an unequal social structure. Blake comments on how the corruption of society hinders the freedoms people once felt as children bringing to light such social problems as urban poverty and misery. Blake identifies the industrialization revolution and conventional religion as the problem between man and the return to the natural state of being. Blake insinuates that the world has lost its freedom and natural beauty from being consumed in a material world full of corruption and misery. Blake uses radical questioning to address the issues of conventional religion and industrialization through â€Å"The Song... ... through both of his pieces that conventional religion has condemned people to confinement and that as long as there is oppression of desire no individual can truly be free. Works Cited Blake, William. â€Å"The Marriage of Heaven and Hell†. The Broadview Anthology of British Literature: The Age of Romanticism.V.4 2006 44-51 Blake, William. â€Å"The Songs of Innocence and Experience†. The Broadview Anthology of British Literature: The Age of Romanticism.V.4 2006 36-44 Musante, R.. â€Å"Embracing the divine: The life of spirit in William Blake's "Songs of Innocence", "Songs of Experience", and "The Marriage of Heaven and Hell". Diss. Middle Tennessee State University, 2007. Dissertations & Theses: A&I, ProQuest. Web. 26 Nov. 2010. Swearingen, James E. â€Å"William Blake’s Figural Politics†. ELH. Vol 59, No 1 (Spring 1992). John Hopkins University Press.

Barefoot running

Athletics is one of the major sports in the world with running being the key event. The major debate relating to running concerns the benefits of running barefoot over running in shoes. Hersher (2010) argues that there is a growing trend of athletes going shoeless and taking on the lifestyle of running barefoot. Quite a number of well known international athletes have effectively completed barefoot. Barefoot running in long distance events is clearly not a hindrance to performance (Montgomery, 2010).Numerous studies have been conducted to determine the most appropriate mode of dressing during running; this includes running in shoes and barefoot running. Proponents of barefoot running, as indicated by Montgomery (2010), argue that it enhances foot biomechanics and also reduces risk to injury. My concern on the issue of barefoot running increased after realizing that quite a number of runners complete in bare feet during major events. This review is aimed at showing that running barefo ot increases performance and reduces the risk of injury.Benefits of barefoot running Studies, according to Barkoviak (2010), have revealed that people who run barefoot greatly avoid heel-striking and instead land on the mid section of the foot. As a result these runners utilize the architecture of the foot and leg in addition to some physics devised by Isaac Newton to prevent damaging and potentially hurtful effects, which are two to three times equal the body weight, that shod heel-strikers repeatedly undergo through (Warburton, 2001).Barefoot runners are at an advantage as compared to those who run in shoes, because they subject their feet to minimal damage due to the fact that they hold their feet differently (Hersher, 2010). They land on the midsection or the front of their foot thereby greatly reducing impact collision. People who run in shoes, on the other hand, generate a very high collision impact when they heel-strike. Barefoot runners tend to land with a bouncy step toward the front of the foot.Barefoot runners also tend to stretch out their toes more at landing; this helps them avoid collision by reducing the effective weight of the foot that suddenly comes to a stop after landing and through a springy leg (McDougall, 2010). A lot of people think that barefoot running is dangerous and hurtful, but in reality an individual can run on the worlds hardest and roughest surfaces without experiencing any discomfort or pain. However heel-striking is painful when running barefoot (McDougall, 2010).This is because it causes a great collisional force every time a foot lands on the ground. Modern running shoes are designed in such a way as to make heel-striking comfortable and easy. The padded heels, of modern shoes, reduce the force of impact and as a result make heel-striking less punishing. However, people who run in shoes only use a small percentage of their leg muscles. On the contrary, barefoot runners use different muscles of their legs (Warburton, 2001) . As a result the strength of their calf and foot muscles is developed rapidly (Warburton, 2001).Studies, as Barkoviak (2010) asserts, have revealed that damage to the foot muscles is higher in people who run in shoes as compared to those who run barefoot. It has been discovered that chronic damage to bone and connective tissue in the legs are uncommon in developing countries, where people usually run barefoot, as compared to developed countries, where it is rare to find a person running barefoot (McDougall, 2010). Running shoes tends to aggravate the risk of plantar fasciitis in addition to other chronic damage of the lower limb through adjusting the transfer of shock to muscles as well as other supporting structures (Montgomery, 2010).Montgomery (2010) argues that running in shoes makes the small muscles in the legs to weaken, and the connective tissue and natural arches to stop functioning properly. Shoes insert orthotics as well as extra padding, which results in poor foot biome chanics and increase in the risk of damage to the foot, leg, and the knees (Hersher, 2010). Muscles, tendons, and ligaments of barefoot runners are stronger as compared to those who run in shoes. This strength helps them develop a more natural gait thereby improving the balance of athletes along with helping them stay connected with their environment.Barefoot running is also economically beneficial, in regards to the energy cost of running, as compared to running in shoes. Research, according to Barkoviak (2010), has shown that increasing the amount of mass on the feet increases the rate of oxygen consumption. Running barefoot is as Warburton (2001) argues, beneficial as it reduces the rate of oxygen consumption thereby enabling athletes to compete effectively. However, as a disadvantage, it is impossible to run barefoot in some weather conditions due to minimal foot protection. Running shoes are very beneficial in extreme weather conditions as they play a protective role.Conclusion Barefoot running is more beneficial a compared to running in shoes. There is a growing trend of athletes going shoeless and taking on the lifestyle of running barefoot. Proponents of barefoot running argue that it enhances foot biomechanics and also reduces risk to injury. People who run barefoot greatly avoid heel-striking and utilize the whole architecture of the foot and leg thereby enhancing the development of their foot muscles, ligaments and tendons. Damage to bone and connective tissue in the legs is less common in people who run barefoot.Muscles, tendons, and ligaments of barefoot runners are stronger as compared to those who run in shoes. Running barefoot is beneficial as it reduces the rate of oxygen consumption thereby enabling athletes to compete effectively. Reference: Barkoviak M. , (2010), Study: Running Barefoot Better Than Wearing Running Shoes, Retrieved on May 1, 2010 from http://www. dailytech. com/Study+Running+Barefoot+ Better+Than+Wearing+Running+Shoes/articl e17535. htm Hersher R. , (2010), Barefoot running easier on feet than running shoes: New research castsdoubts on some major assumptions, retrieved on May 1, 2010 from http://harvardscience. harvard. edu/foundations/articles/barefoot-running-easier-feet-running-shoes McDougall C. , (2010), Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never, ISBN 0307279189: Vintage Books Montgomery B. , (2010), Barefoot Running: Should You Ditch Your Running Shoes and Bare it All? Retrieved on May 1, 2010 from http://walking-runningtraining. suite101. com/article .cfm/barefoot-running Warburton M. , (2001), Barefoot Running, retrieved on May 1, 2010 from http://www. sportsci .org/jour/0103/mw. htm

Hurricane Katrin Emergency Planning - 1185 Words

Week 3 Assignment – Hurricane Katrina HSM315: Emergency Planning Hurricane Katrina was an extraordinary act of nature that created massive human tragedy. Experts say that Hurricane Katrina was the most destructive natural disaster in U.S. history. This massive hurricane brought with it catastrophic floods, obliteration of numerous homes and business, ruined the offshore energy infrastructures, and caused an estimated $96 billion dollars in damage. The aftermath of Hurricane Katrina resulted in an estimated 1,833 human fatalities. Many victims found it significantly difficult to reconstruct their shattered lives. So who is to blame for such massive destruction of property and loss of life? Do we just simply blame Hurricane Katrina†¦show more content†¦Department of Homeland Security (DHS). Some feel that FEMA’s absorption into DHS was to blame for the failure to effectively respond to Hurricane Katrina. There was much unfamiliarity with the revised National Response Plan and the fresh creation of the Department of Homeland Security. â€Å"It’s been said that experience is the best teacher. The unfortunate thing is that the learning process is sometimes such a painful one.† (The U.S. House of Representatives, 2006). During a hearing held in October 2005, it was said that FEMA had been under-funded and under-staffed, thus contributing to the unsuccessful response to Hurricane Katrina. Furthermore, there were claims that Congress had undermined FEMA’s effectiveness when it consolidated with the Department of Homeland Security. Ultimately, no one knew what role the Department of Homeland Security played during a disaster situation. Unfortunately, there was a failure of managing the risk factors associated with an actual hurricane affecting New Orleans. The current emergency plan in place at the time of Hurricane Katrina only prepared the area for a Category 3 hurricane. No one anticipated a higher category hurricane could or would hit the area. They took for granted that the probability of a stronger hurricane occurring was low, thus overlooking major risk management identifiers. When Hurricane Katrina actually hit, emergency planners were now being reactive instead ofShow MoreRelatedRastafarian79520 Words   |  319 Pagesdevil-devised doctrine to the detriment of deluded mankind and which sinful shitsem [system] will therefore be destroyed in a predestined apocalyptic judgement of volcanic eruptions, earthquakes, lightening bolts, brimstone, molten lava, thunder, plagues, hurricanes, drought, famine, tidal waves, hail and heat waves . . . in short by what could be described as a supernaturally controlled ecological backlash.56 52 RASTAFARI Thus the cataclysmic destruction of Babylon will come by its own hands. Its